Architectural Products Representation ▪ Specification Channel Management ▪ Consulting
Architectural Products Representation ▪ Specification Channel Management ▪ Consulting
Indigo Markets provides an experienced channel management resource for architectural, commercial and high-end residential manufacturers. Core services include:
Key Resource:
Indigo Markets has critical knowledge of how to succeed in a competitive & large architectural specification market. Let's discuss your goals and compelling differentiation.
Tom Stafford, Principal
Brands are seldom about a single product. Successful brands usually center around a unique understanding of the market, a design philosophy, a strong value proposition.
Indigo Markets represents these confident brands. However, as strong as these product and design convictions may be, it is critical to think big, understand competitive threats, channel positioning and incentive programs and ensure strong customer service responses.
Indigo Market's experience utilizes veteran knowledge, past bruises and established relationships to ensure that your brand succeeds. Perhaps we can work through a SWOT exercise together to consider the best initial engagement approach. Knowing who you are in a competitive market is half the battle.
Exclusive regional or national representation of manufacturer products to specifiers, specifier channels, national and strategic accounts and distributors
Starting with a strategic & tactical growth plan, establish brand market presence, build specifier and distribution channels and collaborate directly with the manufacturer on all aspects of the go-to-market
Execute on corporate goals through a consultative role centered around brand positioning and growth, channel establishment and management and, leadership of existing sales resources or hiring and on-boarding of a new team
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